(1) Personally Identifiable Information
“Personally Identifiable Information” is information that identifies you personally, such as your name, address, telephone number, email address, or company name. Discovery collects and stores the personally identifiable information that you have provided to us. Here are some examples of manners in which we may collect your personally identifiable information on the Sites:We may collect your email address, first and last name and zip code if you sign up for an online newsletter;We may collect your email address if you contact us with a question;We may collect your first and last name, date of birth and email address if you choose to participate in a contest or sweepstakes; andWe may collect your first and last name, your address, and your credit card and billing information if you make a purchase of a product at the Discovery Store.We may collect your email address, place of residence and other information from your public profile if you register for one of our websites through a social media site such as Facebook.The above list provides an example of the personally identifiable information that may be collected on the Sites. If you do not want Discovery to collect your personally identifiable information, please do not provide it to us.
(2) Non-Personally Identifiable Information
“Non-Personally Identifiable Information” can be technical information or it can be demographic information, such as your age, gender or interests. Non-personally identifiable information does NOT identify you personally. Here are some examples of the non-personally identifiable information that is collected via the Sites and a description of how this information is used:Internet Protocol (IP) address – Your IP address is a number that lets computers attached to the Internet know where to send you data – such as the webpages you view. We use this information to deliver our webpages to you upon request, to tailor our Sites to the interests of our users and to measure traffic within our Sites.Cookie – A “cookie” is a small text file that may be used to collect information …